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At
each stage of its growth, Faron Melrose has taken more responsibility
for the success of communications between our clients and their
target markets.
We started as a creative services firm in 1977. Our goal was to
produce great work and make our clients happy. We succeeded at this
and became one of Silicon Valley's preeminent creative firms, with
clients such as Measurex (now Honeywell), Apple, Simpson Paper,
Chevron, Hewlett-Packard, Nicolet Instruments, Micro Focus (now
Merant) and GTE Sprint.
In 1981, we expanded from a design/creative services firm to a full-service
advertising agency - to service the ever-growing demand for top-flight
creative and results-oriented advertising, media planning and buying,
and direct response.
To produce terrific work and also get leads (and thus increased
sales) for our clients, we needed to know much more about our clients'
target markets. We added research - a fast, proprietary form of
interviewing (see Process) that gets
us quickly into the minds of the target market. So we could reach
them where they thought, where they felt - where they lived.
We hired technologically astute people - so we could come up to
speed in our clients' industries quickly.
Finally, to be successful for our clients, we found we needed to
become, in many ways, the opposite of most agencies. And we did.
For more about that, subscribe
to The Faron Melrose Letter.
We ended up batting close to 1000 for our clients, including National
Semiconductor, Becton-Dickinson, ElectroSound, Harman-Kardon, and
Gould/Dexcel.
Pizza Hut in Wichita chose us over their national agency to produce
their complete newspaper advertising campaign - some 30 ads - as
well as writing "the book" on how to do newspaper advertising, which
went to their local ad agencies and regional marketing groups "with
absolutely no complaints."
Newly expanded services
To help our clients become even more successful, we've added messaging,
positioning, communications strategy and branding. We expanded our
channel marketing, events, PR and Web-related capabilities as well.
The result? In 1998, we expanded still further to became Faron
Melrose Communications - a full-service, total-solution communications
agency - now encompassing the abilities to successfully develop,
design and produce promotional campaigns in all message delivery
streams: print, sound, vision and events - for both online and offline
media.
And here we are today, helping our clients make every communication
count.
Seasoned - yet responsive
A lot has changed and evolved over these years. Not only in the
technology sector, but in the advertising/marketing industry as
well. So, we've had to be quite flexible and responsive to the incredible
volatility - and opportunities - that have been presented to us.
And while others have come and gone, we're still here - with lots
of experience, ability and know-how to get things done - the right
way.
And what's the right way?
Simple, but not easy...
Correctly targeted communications.
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