The ad for our agency says that the marketing communications we create are not for you. And if you happen to be a client - or a prospective client - it's true. It isn't for you, it's for your audience. And the major purpose is to get your message across so that it motivates them to do what you would like them to do. It's a simple truth, but it's a truth that too often gets lost. At Faron Melrose, we aim for the right target.   Step 1: Absorb The first step is our own communication - and the most important part of that has more to do with listening than talk. Our aim is to get to know you and your market so well that as our relationship matures, we can operate more and more autonomously to make the most effective use of your time and your budget - and ours. In our first meeting we ask questions about you, your company, your products and services, your market and customers, your goals, your previous marketing communications, your likes and dislikes, and more. And we listen. We combine what we learn from you with what we already know about your market and product areas. (And because we've been in the valley since long before it was known as Silicon Valley, we probably already know quite a lot.) This may well raise more pointed questions. And this time we might not only talk with you, but also with your sales people and directly with your customers. Our proprietary Rapid Motivation Assessment interview process allows us to get directly to the heart of your customers' specific needs as well as their attitudes and emotional and aesthetic responses - all the better to be certain of your target.   Step 2: Distill Now it's time to take all this data and distill it down to its essence - pure creative expressions of your message designed to get it to resonate exactly on your target's wavelength. We'll normally present you with several alternatives, and here's a very important point: while we feel at least one will get a thumbs up, we don't try to sell you any of them. We want your feedback, no matter what it might be - because your feedback may result in the best distillation of all. Client collaboration is fine with us. In fact, we welcome it. After all, it's your message, not ours, and even though the marketing communication isn't for you, you want it to look and feel like it's from you - and not from some know-it-all agency creative type with delusions of grandeur! Of course, all of this goes along with media strategy, PR coordination, and anything else necessary to make sure your message hits the target and gets the response you want.   Step 3: Execute That's the easy part. We invite you to take a look at some of our portfolio selections and case studies to see how we've done.

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