Anyone with a wallet.

Impact

The little card you see here is amazing. It forms the bridge between the Internet and the brick-and-mortar world.

Try this, for example: buy your movie, concert, sports or other event tickets online at home and load them onto the card by just waving it past a simple reader connected to your pc. Wave the card past a reader at the event and pass on through.

The potential applications are endless. Fast frequent-flyer miles, endless espressos, quick gift certificates and more – a quick Internet download and wave it onto the card.

It’s like the VIP pass for the rest of us. Wave it and you’re in.

And the brand we created for AmaTech says it all: WavePass.™

The tag line – Just wave it™ – instantly shows how simple and inviting the concept really is. It’s like a three-word instruction manual for the card.

The WavePass brand is a perfect platform for any application imaginable. That's important, because the WavePass network will be huge.

The brand is also extendable – something we did immediately, with WavePort™ readers and WaveThru™ point-of-sale terminals.

Of course, a great new brand is nothing without a great launch, but that’s another story...